[bolingbaker]

refering to the Indiana link as a rankings source. That is a great resource, but do not confuse their internal 'evaluations' with what Wilson Heller created and promoted. The 'evaluations' are internal, and have to do with enhancing the quality of the undergraduate experience. This is very valuable, but it does not address how a particular fraternity or sorority is perceived among peers. Heller's survey, also extremely valuable and useful, was based strictly on external perception. His catchphrase was "prominence, power & prestige". No one does this anymore, but it's a simple mechanical process can be accomplished on any given campus. In practical terms, it's most useful in allowing an 'underperforming' organization to see where they stand in the eyes of their peers, and by extension, the potential rushees.