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They are very big at Arkansas - some girls have small cooler painting businesses going! The frat guys consider them a bit of a status thing - like, hey, look how cool my cooler is compared to yours. My date rocks!
However, if you are really cool, you already own a Yeti cooler which trumps any of these and everyone knows it. In that case, you can just add another decal to it and your date is off the hook. Yetis covered in various stickers and decals are trendy in this neck of the woods.
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