It's a $150 start up, and that's my starter kit of supplies. As long as I make back my $150, then I won't consider it a failure if it doesn't work out. I could sell the product on Ebay for face value and make back more than my $150.
It's a simple product that sells itself because it's custom designed by each buyer. I like simple. It's not something I'm looking to make a living off of, just some extra cash to throw at my student loan debt.