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There are tons of reasons that a sorority might decide not to proceed with colonization and we'll probably never know why Zeta did so at Tulane. As strong as Zeta is, they must have had major signals that it wasn't going to work. Quién sabe?
I recall a fairly recent story about 2 groups that were selected to present at a large Southern university. Now the third group apparently knew this ahead of time but the other 2 were shocked to see that a majority of the girls at their presentation were Goth/alternative types. These dozens of girls had decided that they were going to be the "alternative" sorority. Group 3 was okay with this.
Groups 1 and 2 didn't want to deal with the ongoing problems that an alternative chapter can have. They put their heads together and gave very "blonde" presentations. As they hoped, group 3, with their presentation tailored for these girls, was selected. The chapter still exists but is very unlike the others and is much smaller than the rest. They're lucky because a chapter like that would struggle at most big Southern schools.
Anyway, I have no idea what the girls at Tulane were like but I wanted to throw in this story to show that something other than numbers or grades or anything else you'd normally expect can be the dealbreaker.
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