I also think this "debate" is far too politically charged to ever have a resolution. It deals with the definition of Latino, the definition of Latin-American, the construction of whiteness in this country, and who is "real."
If Latino and Latin-American are synonymous to you, then Phi Iota Alpha will count. Obviously, it counts to them. For whatever reason, people in Lambda Theta Phi have a different notion of Latino-ness, since on their website they assert to be first. If you ascribe to that reasoning, then LTPhi will be first.
Who really cares? Do some service.
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