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I'd say that SOME colleges will lose their pricing power. There are many that WILL NOT EVER. The student loan bubble--which I believe will happen soon--will cause some of that. Also, there's a predicted drop in college age kids.
Outside of academics, going to certain schools opens doors that will always be closed to some people. That's true whether you went to Harvard or Berkeley, Auburn or MIT. The people who say that it doesn't matter where you went to college are similar to those who say that there's no difference between first class and economy--they have no idea.
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