Quote:
Originally Posted by Griffins&Quills
No sorority prints for 2013 
Lilly Pulitzer Unfortunately Erin we will not be adding new sorority prints this year to our Sorority Collection. We are still getting to know our most recent pledge class. Stay tuned.
from the lilly facebook page in a comment |
Quote:
Originally Posted by glittergal1985
They've been posting that on every comment for a while now, and it's really annoying (I'm not sure how you "get to know" totes and scarves). They do claim to have a big surprise coming for us sorority girls, so I am interested to see what that is. I'm hoping for an announcement that the prints will be finished out soon as they posted that message as replies to messages from women who currently do not have prints.
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That's code for, "We're not sure yet if this has been a wise business investment."
In order for them to make money off these things, they have to order a ton in bulk to bring down the per unit cost. And if not many girls like the prints or care about having a sorority scarf or other random item LP has decided to sell, they'll just lose money. They should have just produced tote bags, wristlets, and maybe a scarf. And then sell the prints themselves as fabric for people to make their own letters, pillows, etc.