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Originally Posted by PGD-GRAD
Also, when you do either the hard copy mailing or e-mail, work up a short questionnaire and get some feedback on what alums are doing. Anyone recently married? Retired? Changing jobs? Moving? Vacationing in a special place? Any pledge class reunions?
Alums love to read/hear what is going on with their sisters from years past. And you can have a special section in your newsletter just for this purpose. "Sisters on the Move" or "This 'n That" or something clever.
The fraternity I advise does this, and we have TONS of graduates who reply with what is going on with them, send photos of them with grandkids, on vacation worldwide, etc.
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That's such a great idea. You can also incorporate this into emails if you do a monthly mailing. You can create a free questionnaire on a site like survey monkey. I love that there are so many more ways for people to be in touch. Talk to your chapters VP of Communication or the equivalent and see how you can consolidate efforts. Invite alums to follow you on FB, Twitter, etc. There are so many communication options that don't cost a penny.
Yes, there will be older alums who don't use email -as much- so an annual mailing is a must on your to-do list, but you have plenty of older alum who are tech-savvy and LOTS of recent grads over the last 30 years who are using the internet in their daily lives. I'm sure you will do a great job!