The weather channel did it.
The Weather Channel announced Tuesday that they planned to start naming winter storms, similar to how the National Weather Service names tropical systems. Why?
"-Naming a storm raises awareness.
-Attaching a name makes it much easier to follow a weather system’s progress.
-A storm with a name takes on a personality all its own, which adds to awareness.
-In today’s social media world, a name makes it much easier to reference in communication.
-A named storm is easier to remember and refer to in the future."
They are actually all mythical names.. gods, goddesses, etc.
Very funny article about it here:
http://mediadecoder.blogs.nytimes.co...rm-named-nemo/