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You might look at work sorority colonies do. The campus-wide PR and the process in general might hold a few good ideas for you. But you're right. Do NOT sacrifice quality for quantity; it will just hurt you in the long run.
I think the best thing you can do is be out there. Be visible, social, involved, leading, and guys will know who you are when you come calling. And that's ALL your guys. Being a colony/founding member is a lot of work, and here's where that commitment comes into play. It's not all at chapter meetings, but while serving on philanthropy committees, intramural sports, whatever.
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"Traveling - It leaves you speechless, then turns you into a storyteller. ~ Ibn Battuta
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