[ASTalumna06]

I don't know if alumnae chapters of any sorority do this, but I think it would be great if the alumnae in the chapter made initial contact with other alumnae in the area. For example, headquarters - or whoever manages the alumnae database - could provide the chapter with a list (at least once a year) of alumnae living in the area, and the chapter could send them an email/letter informing them of the chapter's existence and any upcoming events.

It might be more effective to have smaller events with alumnae of a similar age group. I think it's difficult for some alumnae to just show up to events not knowing if they'll walk into a chapter full of women who are many many years older or younger than them. Of course it's great to get to know alumnae of all ages, but it's obviously easier to socialize, at least initially, with women in a similar age group.

ETA: And it's much easier to talk to and get to know 3-5 women at a time, rather than 10, 20, 30, or more. I find alumnae chapter recruitment to be similar to collegiate COB recruitment. Smaller, more intimate settings are usually the best route to go.