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There are some great threads here about colonies. I'd suggest you send her here to read. But my opinion of the good is you have an enhanced opportunity for leadership, the chance to be part of something new and exciting on campus, and the chance to develop traditions that could outlive you for 100 years. Plus all the benefits of sisterhood that any other sorority women enjoy.
The drawbacks include having a higher than normal expectation to lead, more commitment required because it takes more time to do something from scratch than to re-do what's been done before many times, a potential for stigma for being the "new girls" and the stress of having to meet goals in membership, philanthropy and other benchmarks headquarters will require in a very short period of time. And at some colonies it can take years to get on equal footing with the other sororities (although on some campuses this isn't a problem at all).
I think a colony is a great opportunity, but if she's not in it for the long haul and through thick and thin, she should probably wait and try during the next formal rush.
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"Traveling - It leaves you speechless, then turns you into a storyteller. ~ Ibn Battuta
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