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I agree that these pictures with the signs are just ugly. I wouldn't even try to defend anything going on here. The signs make it clear that it's not all in lighthearted fun.
I'm also familiar with the "It's (or was it I'm?) a culture, not a costume" advertising campaign, and it struck me when I saw it that I think we may be going overboard with political correctness when this kind of criticism is too sweeping. Telling people to be mindful not to wear costumes that give offense is a great idea: don't get me wrong. But basically saying that all cultural costumes are essentially off the table is probably taking it too far. There's nothing wrong, in my opinion, with serapes, sombreros, etc, when they aren't paired with other degrading stereotypes.
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