I'm thinking that with recruitment being like it is now and with sooo many legacies (seems like the huge majority of them) being cut, NPC groups are afraid to do a thing re: legacy status. I would never buy my daughters or granddaughters clothing, for instance, with "Pi Phi Legacy" or something similar on it; I've noticed sororities backing off of this and only selling items like, say, onesies with "My Mom is an ABC!" or "An ABC Loves Me!"
I do plead guilty to buying dresses with angels, owls, pandas, crowns, and lions.