It sounds like you need to up the profile of your chapter on campus. Instead of over-emphasizing COB, which it sounds like is going on, maybe spend some time creating and implementing a public relations plan.
Easy things you can do:
*have a weekly pin attire day where everyone dresses nicely and wears their badges
*make sure sisters are wearing letters/carrying tote bags when they are looking nice
*attend other chapter's philanthropy events, sincerely participate and have a good time
*have chapter members get to know each other, maybe active dates or get to now you games, etc
*join major/career related clubs and organizations; network
*Is there another sorority on campus that you are friendly with? Have a mixer with them to see how to interact with new people of the same sex. Our campus did dinner exchanges all the time and sister sorority week once a year.
*develop pride in your chapter, it will show to others when there is genuine sisterhood
These suggestions are low cost, but can go a long way toward improving the internal workings of your chapter. Be the chapter that everyone notices because you have a tight sisterhood, not because you're smaller than the others. :-)
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Sigma Kappa
One Heart One Way since 1874
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