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Well, isn't that in part of what college essays are for?
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Public schools with 50,000 undergrads don't have the staff time to devote to reading tens of thousands of admissions essays. There is no school the size of UT where essays play a big role in the process.
Even if they could read them all, essays can't be the answer. Kids from crummy high schools have crummy guidance counselors too. Those crummy GCs give them bad advice like, "Don't tell them you are working 30 hours a week to help pay the rent. It'll make the college think you won't have time to study." (I've seen it happen; you would not believe the incompetence and ignorance of some counselors.)