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As least two major networks featured this story on their morning newscast, complete with photos of the Pike house at UT, random photos of campus, and one even showed the Pike Headquarters in Memphis.
One thought is to let it die; another is for their headquarters to make a strong public statement and deal with it head-on. On the campus where I advise, there have been jokes all over the place, two include: This takes BROMANCE to a whole new level! and Talk about BUTTHOLE BROTHERS! Both are crude I know, but as long as this remains prominently in the news, the more damage it will do to Pi Kappa Alpha International's reputation. And--rush is still going on on many campuses.
Also, that young man is hardly the only one who ingested liquor this way. In a fraternity house, everybody knows, probably several watched, and others participated. Maybe they should step forward and take some of the heat off their brother. As painful as it seems, perhaps he should resign his membership--sad, but perhaps better for him in the longrun to show he divorced himself from this whole dilemma. (Or dilemm-ema!--SORRY, COULD NOT RESIST!)
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