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I highly recomend putting as many pictures as you can up. Keep them clean, i.e. no alcohol, and show as many sisters/brothers as you can. Try to keep them organised by semester and have a lot of your older pics up there with alumni. It will remind them when they visit the site of how much fun they had. Also, when potentiol new members look at the site they will start to remember faces. Have captions explaining the event and what not. Try to imagine yourself as a someone who has no idea what anything is on the site and you need everything explained a little.
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