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Well (*cough*)...I have some (a-hem) expereince with this that I can share.
Many years ago when I was rush chairman I arranged to have strippers one night during rush week. It may or may not have been illegal, but we assumed it to be and posted nervous guards at the doors. It certainly wasn't something we wanted the school to know about in any case.
I thought it would be a big hit with the rushees. It was the 1970s and the drinking age was 18 and having a blast was what rush was all about.
We had a huge chapter and they were all there. There were also about 40 invitation-only rushees. We had some preliminary warm-up entertainment and then the girls came on later.
Several things happened.
The Brothers had a tremendous time, and paid little attention to the rushees.
The rushees were freshman and many of them had not yet been exposed to - let's call it the 'artistry' - of the evening. As soon as the show was over, they bolted out of the house.
My guage of a good event in rush week was 'how many pledges did we get tonight?' It was a great show, and expensive, but we only got 4 pledges out of it.
The lessons:
1) Don't scare the customers;
2) Don't put the Brothers in a position where they're going to do something other than rush;
3) Stick to your core business; concentrate on closing the deal;
4) Don't be stupid by placing the chapter in danger of embarrassment or worse.
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