Their selection criteria:
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We compared the 26 Panhellenic Conference sororities based on the number of active collegiate chapters, the number of Twitter followers and Facebook fans (to measure alumni and member interest) and the amount of money the sorority’s non-profit fund donated to 501(c)(3) organizations according the most recent public filing (funds were normalized using a per-chapter ratio). Funds donated to individual chapters, classified as a 501(c)(7) non-profit social club, were not considered for this aspect of the ranking.
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This has already been discussed, but I don't mind ranking groups, but using these criteria is just dumb.
T.J. Sullivan's blog has a good take on the list of fraternities.
http://tjsullivan.com/rank-national-fraternities/
He also had some pretty good suggestions for worthy criteria to rank groups on:
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National grade point average of all undergraduate members.
Ratio of chapter services staff to active chapters.
Evaluation of recent expansion efforts by campus fraternity/sorority advisers.
Number of interfraternity council presidents elected from their membership.
Percentage of undergraduates having attended a leadership training event.
Average amount of time it takes a national staff member to return a call to a university administrator.
Annual number of hazing and/or alcohol poisoning incidents.
Quality of their social media presence, website, publications.
Percentage of chapters with an active, involved chapter adviser, house mother, or live-in advisor.
Average sanitation rating of 2nd floor bathrooms at housed chapters.
Percentage of alumni under 30 who give to their foundation.
Liability insurance premium per undergraduate member (factoring in any offsets from self-insurance).
Annual amount of money and number of volunteer hours donated by undergraduates to the fraternity’s chosen charity or philanthropy.
Number of women currently advising chapters in a volunteer capacity.
Percentage of undergraduate members following and re-Tweeting “Total Frat Move.”
Number of Higher Education professionals currently serving on their boards.
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