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Is this how you determine the nexus between profits and actions? Determining the nexus should require research on the profit and how the actions impact the profit.
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Profit wasn't the right word -- I meant revenue. If the company is using its revenue to operate, or donate to, things I don't like, I don't want to add to that revenue stream.
I don't claim to apply this perfectly. When I shop at a grocery or department store, I generally don't know the story behind individual products. It's a lot easier to track in a case like Chik-fil-A where the retailer and the products come from the same company.