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What is the living situation in your chapter? If you have a chapter house, I suggest having a sort of open house, along with formal house tours, and even make it a little like rush, i.e. you stop by the trophy case to talk about intermurals, you put up pictures of guys doing philanthropy and talk about that, etc. Ideally, you have some alum advisors or house corp. members there as well, to whom you introduce the parents.
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