Quote:
Originally Posted by psusue
Clearly, the trend seems to be that Lilly is producing their prints to the sororities with the largest number of initiates (i.e. the most potential buyers). If that is the case, Pi Beta Phi, Alpha Chi Omega, and Zeta Tau Alpha will be next if they choose 3. If they choose 6, it will also include Gamma Phi Beta, Sigma Kappa, and either Phi Mu or Alpha Xi Delta. That is, if they are going by numbers alone. I am sure the demographic of their typical buyer also comes to mind (i.e. more Southern, preppy audiences) which probably changed the results some.
If this is the case I'm not sure if the smaller NPCs will ever get a print, simply because it might not be profitable enough for Lilly to take them on. After all that being said I am still kind of hoping for a Sigma print, only because I think it would be adorable and something I can wear more as I transition to working adult from college student.
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I really can't see their making a line for some of the smaller NPCs, especially when most of the remaining sororities aren't really in the target market for collegians or alumnae (I'm thinking Southern and coastal areas). Also, with the much lower numbers of potential buyers, it could be a loss for them. Obviously, it's been profitable at this point since they've continued with it. That said, I still think an AKA pattern would do exceptionally well.
As much as I do buy Lilly stuff (including my bedroom set, agenda, and iPhone case
), I can't really see myself buying an AXO patterned Lilly item. I don't really wear sorority-related items any more.