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Don't market your sorority as an alternative or substitute to NPC groups...or as a consolation for girls who don't get bids. Don't compete with NPC groups in any way (i.e. on your website, don't say "we do more service than any other sorority") - don't feel you have to be as big as they are. You aren't an NPC. You need to be proud of that difference, and appeal to girls who want sisterhood but who want service first.
What reasons are women giving when they drop pledging? Do you have a nonselective bidding policy? (If so, you should probably be glad some girls are dropping.)
You can visit the Alpha Phi Omega, Omega Phi Alpha and Gamma Sigma Sigma forums for ideas...they might have suggestions on how to combat this.
ETA to Graphola and anyone else answering the question: her group is a service sorority, not a straight social sorority.
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It is all 33girl's fault. ~DrPhil
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