|
Sometimes it takes some deep thought about:
What are you offering to women that they can't get anywhere else?
What do women on your campus want?
Once you have an idea about the answers to those two questions, then figure out how to sell those things. Sororities can be about sisterhood/camaraderie, leadership opportunities, social opportunities or community service. What is most important on your campus and how can you offer those things to women? What is the advantage to being in a sorority on your campus? What is the advantage of being in YOUR sorority on your campus? Tough questions... but key to recruiting members.
|