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In my experience living through corporate mergers, there's really no such thing. Somebody wins and somebody loses. I highly doubt that if a big NPC sorority "merged" with a small sorority there would be any combining of ritual, colors, whatever. They might take that opportunity to change their logo or mascot or something, but that would really just be to update or get rid of something nobody liked anyway. Or as in the example of a certain bank I used to do travel for, they took a perfectly good logo and made it into a godawful one, even though it STILL didn't accommodate any of the other bank's image.
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"Traveling - It leaves you speechless, then turns you into a storyteller. ~ Ibn Battuta
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