I'm never going for one special deal. In fact, it isn't about saving money to me. It's the energetic, cheerful, excited feeling throughout the stores. I've not had a negative experience and I've certainly never stood in line for 5 hours. I wouldn't do it if that was the case. It's also about getting all my Christmas shopping done in 4 or 5 hours when I have a day off instead of trying to get to all those different stores over the course of weeks when I have work, homework, kids' school activities, meetings, etc. One day, 4-5 hours and I'm finished. Last year, the Kohl's line looked ridiculous but it went so fast because every register was open. I've waited longer in there when I accidentally went in on Wednesday night (senior citizen night).
Ditto with Bath & Body works. Their lines were so organized that it went really really fast. I spent most of my time at the mall last year sitting and watching a radio show and ended up winning two gift cards from them. Cool deal for me