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What kind of events are being planned? Are the mixers on campus, and can women come and go as they please? After drinking in fraternities went the way of the passenger pigeon, we did a lot more off-campus stuff, like going to minor league sporting events and that sort of thing.
Now, these were fun events, but they also required that a) women commit in advance so tickets can be purchased and b) women get on the bus at 5 and don't get home until 1 or 2. They also require $$$ from the fraternities, so they will be extra-angry if nobody shows. Personally, I thought these events were more fun than hanging in a campus bar, BUT, more than one a semester is unrealistic.
If you are just talking about women going to general fraternity parties, that's a bit tougher. You obviously can't make anything mandatory, but you can explain to girls how it affects PR in general, like "we should really show up to XYZ's big event if we want them to come out for our philanthropy tournament this year" sorta thing.
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