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This isn't clear from your post but it is something that came up when I was advising. Other chapters on campus were having Socials or Mixers - closed parties with only the girls from one or two sororities and only guys from one or two fraternities. We are going to try having more Date Parties - each girl brings her date or a Grab a Date - you grab someone on the way to the party.
Apparently we've been overlooking the fact that most of the girls already have a steady beau and they aren't all in one or two fraternities. These girls felt awkward going to parties without said beau in tow so they didn't show.
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