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Here in the Midwest we do things a little differently than down south. You won't spot Lilly Pulitzer or Vineyard Vines hardly at all. I would bet that only a handful of people know of those brands up here. Very few of the guys dress "fratty" here. You'll see a few in button downs and ties with a nice sweater and khakis over it, but only a few. Typical sorority girl uniform:
Jeans (American Eagle or Levi's, always medium or dark wash)
North Face fleece jacket
Vera Bradley
Letters (most often on American Apparel v-necks and cardigans. If it's not a cardigan, wear a cardigan over it)
Bows
Sperry's
Uggs
Yoga pants
Leggings
Thank god frat tanks and neon haven't caught on here yet. Shh, don't tell them! I'm cool with the graphic tees on American Apparel v-necks.
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