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DubaiSis had some excellent points. Being visible and friendly is the best way to combat this. Encourage girls to wear their letters and represent everywhere. Everyone should have letters on their car, on their backpack, on their sweatshirt, etc. Have somebody show up to participate in every philanthropy event - they don't have to win, just show up, be supportive, and smile!
You might make a game of it? One chapter I advised had a "secret sister" for the week. On one day chosen at random, if she bumped into you and you were wearing your letters (and representing), you got a sticker or a lollipop or house points or something.
Another way to combat this is with attitude. Save gossip or complaints for the chapter or behind closed doors. If a PNM sees you complaining all the time, why would she ever want to join? Cultivate the girls that just aren't sure about sorority life, invite them to a movie night or to be on the softball team. (i.e. - you can have a ringer for softball and be slowing recruiting at the same time....)
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