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It's actually a good thing that the knives are sold only through direct selling and not retail bcause there would be tons of markup on the knives. For example, the Henckels 5-Star set is sold usually for $1399. If the CUTCO Homemaker plus-8 set were sold in stores, it wouldn't be sold any cheaper than $2500, because of the forever guarantee, Double-D edge, thermo-resin handles, and other special features. But through direct selling, CUTCO lets it go for only $805.00.
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