[Kevin]

Theta sig... The press is willing to listen to anyone that talks to it. You just have to be quick and TIMELY with your information. It's just good public relations practices that get the press on your side. The majority of reporters are just trying to get ENOUGH information before their deadline to put a story together. Unfortunately, accuracy and such sometimes fall by the wayside. Typically if you're the first person to get their ear they'll run their story with your angle.