At Purdue we have 40 fraternities and 22 sororities. We also have something called Cooperative Housing. We have "butterups" to be paired with other houses for football season and Grand Prix week. It's common for a lot of fraternities not to get paired with someone. Butterups are really fun. There are serenades, massages, bedtime stories, chalking, rides to and from class, flowers, ect.
It can get pretty competitive, especially if two houses are pursuing one house pretty hardcore.
Of course, it's all in good fun!