[PeppyGPhiB]

Lilly Pulitzer is a for-profit enterprise known for its NON-sorority branded prints, so I'm not sure why everyone is so surprised that it would create "sorority" prints that fit in with the rest of its portfolio. It created prints that it could still sell to non-sorority members, yet it knows that sorority women are so obsessed with the brand that they will purchase something with the LP name on it even if it is only faintly reminiscent of the sorority. It very smartly used this contest to make itself a household name in the sorority world (LP is not seen in many parts of the country otherwise). And it has no accountability to our GLOs.