[GreekGuide]

AOX81,
I am beginning my Graduate Assistantship in Greek Life in a couple weeks. I come from an advertising and marketing background.

One of things that we are going to work with the students on is accountability. By that I mean something valid to present to the chancellor is a recap or results from any activity that you did this year.

For example, if he/she says why do you need $10,000 for Greek Week. You can say,

Well, last year the money that funded Greek Week enabled us to implement programs such as the Campus Blood Drive that raised 5200 pints of blood for the blood bank - that amount could save XX many lives.

We also held the Dance marathon and silent auction that raised $150,000 for various local charities which translates into XX new parks, XX meals for the disadvantaged.

Administrators like to see results. If they give you money will you just spend it or will you translate it into positive outcomes for the students and community.

The point is use specific dollars, numbers, amounts. Not just, we put on a canned food drive...how many cans, how many mouths are fed. By the way 15 pounds of food feeds a family of 5.

Ideally, this would take the form of a written report including an executive summary that could stand alone. If you need help with this, I'm sure any marketing/advertising/PR student or professor would be of service.

The first year you do this, it will be a challenge and time-consuming. But after the first report, you can do it in your sleep.

PM if you need any help.