Quote:
Originally Posted by 33girl
Do you mean, did we not have one before we rebranded? We had one then and we have one now.
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That's what I suspected. That stuff (style and usage guidelines, PMS colors, etc.) is pretty standard for branding efforts.
I don't think re-branding should be done frequently. To do so undermines the effort - it takes a while for people to integrate the new branding, then even longer for outsiders to recognize it. I do think that websites and other technologies can be refreshed often without "rebranding."