Quote:
Originally Posted by Senusret I
I want all the rebranding to slow down. Like, I don't know, I'm no advertising executive, but I think re-branding should only happen once in a lifetime.
If that.
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I have to admit I haven't kept up with other GLOs' rebranding efforts, so I may be off base --
I think keeping websites and others designs fresh is a good thing. As long as the "new" still calls back to the "old" in a respectful manner, it shows that the brand is still alive and growing.
So, if ODPhi (for example) went from red/silver/black to green/beige/blue in all of our branding efforts, that would be a problem. There's nothing to call back to the previous incarnation. If we went from silver font in the logo to black font, though, I don't see a huge issue with that.