[DoctorD]

It's a cleaner look. From a graphic perspective, I understand the one rose logo. It had to be explained to me, but as I look through everything, and how the graphics flow through our materials, the cleaner look is what is important.

I was one of the first to see the brand outside of staff because the new education materials utilize the brand. The materials themselves include all the Alpha Gam colors - and those are the same. Our fraternity flowers are still red and buff roses... But the brand - the visual identity - is focused on Live With Purpose - not the flowers.

Eta: the buff rose is still there - it's just in the background. Look at it when you "like" a page on facebook - when it shows up on your page, you can see the buff rose in the background.