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I'd also like to throw out there that this social media checking goes both ways. Polly PNM might be trying to check out Jane XYZ's info on FB to find out more about her group. If you're puking into a trash can in your bra & panties...it can be seen as representative of your group.
I know many groups have a social media monitor, but it's always good to be mindful of representing your own group.
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