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Spring recruitment can be tough. (Sometimes I think it just Sounds like a good idea.)
Don't know for sure because things are different campus-to-campus, but it sounds like you are hearing from a group of women that consider themselves not the "sorority type" on your campus and rather than face the possibility of disappointment and stress of going through formal recruitment they are deciding not to try.
I would recommend adding in more "Meet the Greeks" or "Spotlight on a Sister" or even "Apple Polishing" events to help boost the entire Greek community image. Get those freshmen to meet some sisters and try to get them picturing themselves in a house.
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