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This is all WAY after my time, but I can really see how it could help. You can pick and choose what is public, even down to individual pictures. That picture of you winning national cheerleading championships? Yeah, make it public. The one of you vomiting at the football game? Delete completely.
The thing is when you think you are completely anonymous, you're not, so you want to clean up even the pictures that are private. But you can make a sorority member's life easier by giving her a few details about you without having to dig. And by the way, I'd be doing that NOW. They won't be doing this (or I can't imagine anyway) during recruitment, but probably before.
Good luck!
/edit. Yes, as Lady Pi said, you can expand your network without making it utterly public.
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"Traveling - It leaves you speechless, then turns you into a storyteller. ~ Ibn Battuta
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