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Hey man, the issue here is that if I'm reading between the lines correctly, it's going to come off as weird because you want it too much. You want to go to Auburn and belong to a competitive fraternity, but you have no connection to the school and those particular groups. Realistically, you are viewing this guy as your hope to getting a shot at such a chapter, not just a source of advice in general. At most what is going to happen is that he is going to be like, "Huh, I've never heard of this guy", and he'll give you some bland advice about "looking at every chapter" and MAYBE scroll through your pictures and your profile to get a quick opinion of you. He's not going to suddenly make you a priority to getting you into any pledge class, especially since you mention he'll be an alumnus. Even if he was still an active, he'll already have a guy he knows personally and really likes to focus on, and if he doesn't he'll instead be working on getting the friends of his friends to join. At worst, he might find a message like that creepy and contact somebody about it, which could essentially ruin your chances.
That's not to say don't contact him about Auburn in general IF, like somebody else said, he's registered as an alumnus of your high school. But to solicit him about fraternity life when you just found him on Facebook? Not the best plan.
Maybe this would work at a less competitive chapter where they are interested in learning (read: not bidding, just learning) about every possible PNM they can. But guess what man, this chapter probably already got a list of target guys they want and if this is your only connection, you won't be on it. At even the most competitive schools I'm sure somebody can come through and "Wow" the whole fraternity with their personality, but those are statistical outliers.
That being said, there may be other appropriate people in the fraternity to contact IF you get into Auburn and want to attend summer rush events. Maybe the rush chair? But I'm not from an SEC school so I'll defer to those who actually have that knowledge.
Also, I cannot recommend enough looking at every chapter. This isn't just a "PC" thing, it's because certain chapters attract a certain type of guy. The chapter won't make you into "one of them", if you suck at sports and join the jock fraternity you'll still suck, if you are high strung and join the laid back fraternity you'll still be high strung, etc. When you get to whatever school you're going to, really take a look around and think about who you ARE rather than who you want to be. As you get older you'll realize the value of this more, but even by some miracle if you end up in a chapter that is "not you", you'll have four years of stressful posturing and "catching up" and won't make the deeper bonds that many people enjoyed about their fraternity experience.
I hope this advice didn't sound rude, I wish you the best of luck but it's also important to have the right mindset.
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