[Kevin]

1) This might not work for TV, but a lot of campuses are going to online databases. Our campus uses a piece of software called ICS Recruiter. When a kid signs up for rush, he fills out a form that is filed with the Greek Life office. It has his HS GPA, activities, a picture, contact info, etc. All of the fraternities can see this stuff online. Once that kid pledges somewhere, we either get a phone call from him, find out via a Facebook update or on the database.