I go to school in San Luis Obispo (Southern California) and I know a lot of greeks in SoCal, and it seems that we don't wear our letters as much as other regions. I know at Poly, we wear our letters on Thursdays, most greeks do, and for bid day, revealing, and other special greek days. Most guys don't wear block letters, only girls do, the guys think they are gay. Thetas like to wear their letters a lot, because we are proud!!! You will always find a Theta with her lavalier on. Most Greek girls have decals/license plate holders with their affiliations. The only guys that really wear a lot of lettered stuff are Pike and Lambda Chi's...most guys just wear t-shirts from sorority/fraternity events.
In general, people wear Cal Poly logo items above Greek ones...at UCLA, my friends that are Thetas just don't see the need to wear letters all the time, which I guess is the sentiment of the campus.
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