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When I was rush chair, I spent one 2-hour panhel meeting discussing whether or not sororities were allowed to decorate their bottles of water (panhel bought the water, so that no one could say that ABC had Best Choice water, while XYZ had Perrier). Eventually we decided, no, you couldn't because allowing it would more or less mandate that everyone would have to, so as not to be left behind.
For us, the unbelievably strict rules were because there were one or two sororities who were ALWAYS loopholing (such as decorating a plain bottle of water to make it seem fancier than everyone else's), and next year it would have to be put in the rules.
ETA, FSUZeta basically just summed up my entire point.
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