At Northern Illinois, all the Greeks wear their letters with pride =) from lavalieres, sweaters w/ block letters, rush shirts, baby tees, hats, etc. The BGLO members even have their letters and crests imprinted on these awesome tote bags (although i haven't seen them wear lavalieres--any reason for this?). I wear mine around town and even to public places when I go home---and I have experienced fellow PSEs coming up to me in the mall and introducing themselves! i guess wearing letters is just different from campus to campus, although I cannot imagine why they don't do it in UCLA. My ex who is a Sammy in another school said they also wear letters proudly and in fact there's a certain day in the week (i believe it's wednesday) where they're all required to wear Sammy attire....the only time we don't wear letters is during events where alcohol is involved--i'm sure some other GLO's have similar rules to abidy by given by nationals.
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