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I think this is a very interesting point. Personally, I cleaned up my facebook before going through rush because even though I did not drink in high school, I would get photographed at parties where red solo cups were present, and having those pictures on my profile could have given sororities an incorrect impression of me.
I also agree with the comment about only being photographed when out with friends. Although I spent a good amount of time studying for AP classes and volunteering with my church in the afternoons, those aren't exactly activities where a camera would be present. The only photographic documentation of my life was of a couple of hours on Friday and Saturday nights.
That being said, I still think that it is important to advise PNMs to clean their facebooks because it can tell you something about the individual. The PNM's opinion of what is a "clean facebook" can tell you a lot about her personal life. If she leaves up pictures of her and her friends dancing on tables (but no cups in sight!) that paints a different picture than the girl that only leaves up posed prom pictures. After the girl is in the sorority, discretion is important, since she represents that organization, and already knowing what sort of stuff is acceptable on a public profile is helpful.
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