"Chicano" or "Chicana" are terms used by some Mexican Americans to describe themselves that became popular in the 1960s/70s, particularly with activists. These terms are still rejected by many older Mexican Americans (long story). In my view, a Chicano or Chicana is a person who is takes an active role on a variety of fronts (building his/her awareness of Mexican American history, learning about issues that impact the community, getting involved with activities that support the community, etc.). Many Chicanos/Chicanas are from families that have been in the US for several generations, and have very much been raised as "Americans." At the same time, they recognize that their experience in the US is not necessarily equal that of the majority, driving many to become very involved in social and political issues.
When people ask me what I am, I say "Chicana" because I feel this term *best* describes me, the way I was raised, and the way that I experience my life. However, if someone asks me if I am "Latina," I will say yes, and explain that within the "Latina sub-group" I am a Chicana. In the case of my screen-name, I chose "Latina Alumna" to reflect that my sorority is a Latina sorority, comprised of women who represent the various ethnic and cultural groups that fall under the "Latino/a" umbrella. The word "Latino" is not perfect either, but I digress.
