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I think a lot of it has to do with good public relations. Your IFC should develop a PR plan. First things first: update the Greek Life website. Your chapter should also have an active and regularly updated website.
Next, the Greeks should have a presence at Freshman Orientation. Set up a booth, hand out fliers with dates for fraternity rush and info about the organizations.
Another way to improve your presence is to require your members to get involved on campus. For example, in my chapter, each member had to be involved in at least 2 non-Greek organizations on campus. You could require involvement in one.
Stop the hazing. Period.
Host events that the entire campus is invited to: like a lecture series, intramural sporting event, or sponsor a study break snack table at the library during finals.
Pick one day each week where all Greeks wear letters on campus-- at UCF, for example, we did this on Wednesdays, when IFC and Panhellenic had their meetings.
Put signs up on campus to promote your GLO's name, promote your philanthropy, etc.
When your pledges initiate, put an ad in the school newspaper.
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